Tesco Marketing Strategies and Activities

Tesco Marketing Strategies and Activities Abstract The study focuses the marketing strategies adopt by the TESCO and its comparison with other manufacturing, business and non-profit organizations. It also looks into linkages between the operations at these organizations and their marketing strategy. It shows that in current ever-changing and challenging market companies with different background have to adopt different marketing strategy to get the advantage over competitors. These companies and organizations have to link their operations with that marketing strategy so that they could meet with the maximum customer satisfaction. TESCO has a competitive advantage over its rivals in retail market as its adopting diverse strategies in operation as well as in marketing. TESCO is utilizing modern technology effectively. 1 Introduction Marketing is a way to introduce your product to your targeted customers in any market. Todays business world demands every business to adopt a workable marketing strategy so that they could achieve competitive advantages over their rivals and could generate higher sales and profits successfully. There are different ways adopted by all the companies to maximize their reach in markets. This marketing strategy should be aggressive and effective. In this assignment we are going to study the approaches adopted by the TESCO which is one of leading retailer in United Kingdom. We will also study the difference of approaches adopted by TESCO comparing to the other manufacturing companies, service and non-profit organizations. The assignment will answer following four questions parted into three tasks, which are given below:- Task 1 (A) Understand and critically appraise the importance of marketing within the development of business plans and strategies at Tesco plc. Task 1 (B) In the report you must also evaluate and analyse the processes of market development in the dynamic retail business environment in which the company (TESCO) operates. Task 2 Critically evaluate, appraise and analyse the place of information systems and new technologies in developing business and marketing strategies and planning at Tesco plc. Task 3 Evaluate and analyse the linkages between marketing and operations in manufacturing, service and not-for-profit organisations to compare how these organisations undertake marketing. The focus of this study will be to understand the concept of marketing in general with focusing on the strategy and activities adopted by the TESCO. It will also help us in understanding the differences of marketing strategies adopted by different kinds of business and organizations like manufacturing, services and non-profits. 1.1 Background Founder of TESCO Jack Cohen, has started this business when he started to sell groceries in East London in 1919. The first days profit was 1 Pound. The business could lead him to sell his first product in his own brand name of Tesco in 1924. This name has come from the two first letters of TE Stockwell, and Co from surname of Jack. In those early days, Jack Cohen had a partner in firm of tea as a supplier, TE Stockwell. In 1929, Cohen could open his first store in Burnt Oak, Edgware in north of London. Tesco has become plc in 1932. A specified land has been bought in north of London at Angel Road, Edmonton for building a new headquarters and warehouse in 1934. (www.tescocorporate.com) Annual sales on Tesco touched landmark of one billion Pound in the year 1979. It exceeded to two billion Pound in the year of 1982. Same year for first time Tesco put some computerize checkouts in its stores. In the year 1985, Tesco became the first grocery retailer which started emphasizing on nutritional value of its brand products through an initiative named as Healthy Eating. In 1991 it became the biggest independent petrol retail seller in Britain. Next year it launched more new products and services which included Tesco Organic range, computers for schools and Every little Helps. Tesco has expanded its market on year, 1988 and 1999. Tesco improved customer service through lunching Customer Champions policy in stores; it became leader in organic retailer for the UK market. Tesco went to South Korea, Thailand and Taiwan. But later Tesco exited the Taiwanese market and it shifted to Czech Republic in 2005. Adopting the diversification strategy, a store under name of Tesco Homeplus was launched in 2005. In 2009 club cards re-lunched in the UK with a big investment of 150. Figure 1 shows Tesco around the world Website Tesco.com is the worlds most active online supermarket and in year 2009 the group had sales of more than  £577 million, with increase of 29% on year 2008. Tesco online widely operates with over 270 stores around the UK, covering 96% of the online retail market. Estimated more than one million households nationwide using the online service, the company has a strong platform to further develop this revenue stream. Anon (2004) 1.2 What is marketing? Marketing is the systematic approach of selling goods, adopted by any business and not for-profit organization with a specific message. It always attempts to raise the organization ability to generate profits, whether these are financial (profits and donations) or electoral. Tescos strategy is very clear, with the growth as target from four areas the core UK business of grocery, non-foods, international retailing services and expansion other services such as financial, the dotcom and telecommunication. 2 Task 1 (A) Understand and critically appraise the importance of marketing within the development of business plans and strategies at Tesco plc. 2.1 TESCOs Marketing Strategy The marketing strategy involves analyzing the market, and determining which product to offer and the exact what range of the customers to be suited, considerations relating to fashion, seasons ,sizing, as well as the appropriateness. Tesco decide that there will be a specific core European range of environmentally friendly products which are exported throughout the Europe, while there would be another range for local customers. However before any decisions are made about marketing strategy, a detailed market research is undertaken to test the concept of the new range, the pricing, attitudes towards Tesco, the new Alliance with partners, purchasing habits of the customers. TESCO adopts campaigns for marketing the business, such a campaign would consisting of TV and radio advertising at regular intervals. Advertisements in news papers and magazines. The alliance partner making press releases and sharing about their ventures on their national and regional media benefits Tesco. Company benefits in creating thousands of new jobs. The introduction of an environmentally friendly of products. Billboard campaigns. Internet advertisement. Direct marketing to known customers (Club cards) Tesco has a successful history since years of its start. Today, Tesco Plc is a successful retailer in the United Kingdom. Tesco has put some series of practical marketing strategies. According to Ansoff matrix strategy, Tesco could develop its markets and products in the UK market, and ultimately with diversification strategy has got in front of other rivals. Ansoff, I. (1989), by applying these different strategies, Tesco successfully got its competitive advantages over it other rivals. In the UK, the groceries market has been among the major businesses. Now Tesco is also securing the large market shares in this ever-changing global retailer market. Figure 2 shows that the strategies might be applied by Tesco regarding to Ansoff matrix and vertical integration has been successful. 2.2 Task 1 (B) In the report you must also evaluate and analyse the processes of market development in the dynamic retail business environment in which the company (TESCO) operates. TESCO has a very successful business history on its record, today it is most successful retailer in the United Kingdom. The position of Tesco among other rivals in UK shows that company successfully applied its designed marketing strategies. As a growing retailer, TESCO could easily take over from its other rivals and could be on a distinctive advantage over the top hundred profitable businesses in UK. Tesco has applied some series of experiential marketing ways. Market incursion, Product improvement, Market progress and Diversification are the strategies through Tesco have put influence and it is remaining on top in the market. By applying effective strategies, Tesco has successfully got its competitive advantage among other retailers. 2.2.1 Market Penetration strategy In order to achieve success, Tesco has a three way strategy. First, Tesco always takes customers from other competitors like ASDA, Sainsburys, Morison and Somerfield, etc. Second, by providing the quality product and higher level of services, Tesco could attract and keep more customers, where these Tescos customers feel that Tesco is the best service provider. This situation makes the distinction among Tesco and other competitors. Third, attracting to more non-users of products and services to some business, by using of advertising and promotion or other marketing strategies, these would be capable policies (Ansoff, 1989, Lynch, 2003). According to Lynch, Marketing Penetration strategy is very important for Tesco because retaining existing customers is cheaper than attracting new one. (Lynch, 2003). For example, Tescos international expansion strategy has responded to meet the maximum needs of customers. it is sensitive to local expectations in other countries, by entering into joint ventures with local partners, such as Samsung Group in South Korea (Samsung-Tesco Home plus), and Charoen Pokphand in Thailand (Tesco Lotus), appointing a very high proportion of local personnel to management positions. (Tesco Preliminary Results 2006) Tesco is accessing to the lowest cost materials for supply and efficient production to influence the retail market. By recognition of low cost supplier, it is a privilege for Tesco to offer goods and services to its customers benefitting at cheaper prices in the town. Tesco Having good experience of dealing with larger size and diversity of the customers and customers satisfaction that is necessary for Tesco as a retailer to retain it in the market. TESCO successfully has created its Brand loyalty. Tesco operates as Internet system provider (ISP), its now in mobile phone and home phone business, and Volp businesses. Tesco in joint venture with O2 could build up diversification in telecommunication and it could increase it businesses in voice over internet with Freshtel Australia. It developing a success slogan of The right message To the right audience At the right time 2.2.2 Marketing and Sales Loyalty programs for example Tesco Clubcard are available through information technology advances that discourage the customers from switching over to their rivals. Tesco also has introduced a Greener Living Scheme to give consumers guidance on environmental issues, like how to reduce food waste and food carbon marks when one is preparing meals. 2.2.3 Services Tesco has been adopting a dual policy of cost leadership and diversification, which led to importance placed over the customer service.   Drawing upon this dual strategy is exhibited through the development of self-service kiosks, financial services, focused direct marketing and promotions. The relative analysis of the value created by the big four supermarket chains, i.e., Tesco, Asda, Sainsburys and Morrisons has been provided. (Keynote (2010), 3 Task 2 Critically evaluate, appraise and analyse the place of information systems and new technologies in developing business and marketing strategies and planning at Tesco plc. 3.1 Place of Information system and Technologies Information system is modern day business tool which helps businesses to communicate internally and externally with effectiveness. It also includes the use of current advanced technologies. Any business which gets starts these days required to adopt proper and effective information systems that connects not only the all internal parts of business but connects business with its markets. The use of new technologies gives a company advantage over its rivals. The main question always remains for managers how they effectively utilize existing information systems and technologies. According to its website, Tesco maintains business relationships with approximately 2,000 own-brand primary suppliers from less than a hundred countries. (www.tescocorporate.com)The current achievement of Tesco could be supportive of their claim that Tesco logistics management strategy always helps to gain its competitive advantage. Tesco respects to the UK Governments statutory Supplier Code of Practice, and it holds strict execution on moral trading and commercial policies, and other conducts of ethical trading like training to all commercial staff. Superior effectiveness of the computer-controlled logistics schemes is seen in Tesco (Fernie and McKinnon 2003). its e-tailing is a key marketing and sales activity, placing grocery order over the website that operate in highly automated central warehouses and automated logistics is more competent as to judge against with other groceries in the market. Tesco looking for strengthen its relationship with suppliers and to increase market share based on the characteristics of services (e.g., intangibility, heterogeneity, simultaneity, and perish ability). (Thompson and Strickland 2003) Various Marketing and Communication Means Adopted by TESCO to build this relationship more effective and profit based. These means included following methods of communication:- Mail Television Radio/Digital Radio Website   Email Telephone On floors at stores TESCO effectively get benefits from modern technology from security purposes like alarm systems, mechanical doors, self scanning machines for customers (which saves their time from being into large lines for payments) towards other advanced like CCTV. There is swift transporting system within stores to supply from warehouse at store. In a swiftly shifting business environment with high pressure from its competitors Tesco have adopted new expansion strategies and diversified the present order to sustain its market position as leader in retailing market. In light of the above analysis, it can easily be concluded that Tesco is holding its leadership position successfully within the highly unstable retail market, where all companies are required to follow both cost leadership and diversification strategies. Tesco successfully has been able to realize both with the help of a lean and agile supply chain management, effective marketing strategy along with the better use of information technology and new developed systems. 4 Task 3 Evaluate and analyse the linkages between marketing and operations in manufacturing, service and not-for-profit organisations to compare how these organisations undertake marketing. 4.1 linkages between marketing and operations In organizations and businesses, when a new manager starts its business plan or operational plan for the first time he wonders about: What is the real aim? What am I going to achieve? What is my marketing strategy? He can answer all these questions according to the nature of company or organization. He focuses the aims and targets through a working plan and supports that plan with an effective workable marking strategy that makes the organization or company very prominent in the market.The main objective of marketing is to bring development in the business or services and to get the attention of beneficiaries or consumers. Various businesses and organizations adopt different marketing techniques according to their needs. For example if we see a tight linkage between marketing and manufacturing it tells that a manufacturing company always looks for the value-added opportunities. It ensures with the aim of the right manufacturing capabilities are existing to meet up the requirements of customers. It also focuses that near- and long-term demands has been put in to the formation of manufacturing plans, inventory strategies and material handlings. Essentially manufacturing strategy should be aligned with marketing strategy. It should be developed in manner that improves the viable capability of the organization. In addition simple inter-functional co-ordination, manufacturing and marketing strategy decisions must be united and linked to the company strategy. In their empirical study of new firms, conclude that the synergy between marketing and manufacturing strategy decisions is more closely related to business success than either marketing or manufacturing decisions alone. In businesses or non-profit organizations share holder progress is not the main purpose, return on investment is less of an adding resource in business planning, however a vital necessity. Here return on investment is not primary motive of the business. Instead the main motive of enterprise may be some other purpose. Thus, the main difference between marketing products or services is that there is much more personal contact required when marketing a service as compared with marketing products. Marketing services may require meeting the customer in a face-to-face basis, or it may mean contacting prospective customers over the telephone. For all those firms which always emphasize product qualities those are not taking serious about the significant correlations with the marketing strategy. While firms which emphasized cutback in costs, they always focus on improving the sales. Firms which put greater emphasis on the product design effort those emphasize three marketing strategy factors: a change in the product line improves sales effort, and helps in new market development. This relationship seems rational, as the focus on product design and its development will lead to opportunity in new markets or for new customers. All those activities which affect the flow of goods and services from producers or service deliverer to the users or consumers are part of marketing. While in advanced industrial economies like UK, marketing strategies play a main role in formatting corporate policy. Once concerned with rising sales through marketing and other promotional techniques, corporate or organization marketing departments these days focus on product development, credit policies, distribution, customer support, and internal communications. Different organizations or business adopt different methods for marketing and connect the marketing and operations to maximise their output. The aim is same to get maximum attention from customers or beneficiaries. 5 Conclusion There are more than six billion humans who are living in this global market which is always inviting business and organizations to sell their product, services or make them benefited from some social and developmental work. It is estimated that there are 900 million PCs worldwide. 44% of UK adults use SMS text messaging on a daily basis, compared with 36% who use the Internet. 63% of Americans are not willing to lend their phone and there are 1.3 billion Internet users, 1.5 billion TV households, 3.3 billion mobile subscribers, Average time to report a lost wallet 26 hours and average time to report a lost mobile, 68 minutes. That shows the competition and challenges for companies to adopt workable marketing strategy for companies and organizations. Tesco is quite able to recognize technological changes and infrastructure particularly on its e-tailing business. Aside from Tescos use of internet as major technological infrastructure, changes are to be anticipated or the management should be able to deal with the rapid changes in technologies. Tesco is required to improve technological infrastructures through innovations to increase efficiency as well as quality of the products and services. All in all, Tescos senior executives who think about how to establish and sustain competitive advantage using logistics strategy should consider how to tailor their own logistics. To do so, they will need a sound understanding of the fundamental principles of good logistics as well as exploring new logistics capabilities. A strategic model to enable Tesco to obtain its objectives and to sustain competitive advantages in the markets. In USA Tesco cannot enter to this market and compete with the strongest retailer such as Wal-Mart. Wal-Mart has completely covered all the United State markets and there are not any chances for other rivals to enter to the market.

This Cruel World :: essays research papers

This Cruel World   Ã‚  Ã‚  Ã‚  Ã‚  It all began when I was brought into this world. At that age I probably didn’t know much but as a kid I knew every thing was great. Getting pushed around in a stroller all day, to being fed, to being put to bed at nighttime with dozens of stuffed animals around you, what else do you want? Life as a kid was great, I didn’t have any problems to worry about, everything was done for me. Unfortunately that just last so long and all I came to realize is that growing up in this big world is not getting easier.   Ã‚  Ã‚  Ã‚  Ã‚  Society†¦ Society is at its peak waiting for you to come out and play. Look at what kind of world we live in today. One of the biggest countries in the world is at war with other countries overseas. What kind of image does that let out to the public? The United States is fighting its deepest war against the best of these fascists murdering butchers that want power and more power. We live in one of the best liberal countries where we don’t have to worry about anything like education and health care, but now we have to worry about these people terrorizing the whole world. Terrorism and killing people for no absolute reason is just repulsive and I, probably adding millions of others, cannot see myself endure this any longer. My view on terrorism has been amplifies by one million after September 11th. Seeing all these people that got killed and all the families that got destroyed just brings me to the conclusion that these people have no respect, no humani ty, no heart, no nothing. These people are worth crap to me.   Ã‚  Ã‚  Ã‚  Ã‚  This crude world makes my worldviews change from time to time. Here are some of my views that I have always had and that never changed: First off, looking upon honesty. I say honesty because being lie to is plain not fun. I don’t even consider people who aren’t honest with me. If a person cannot be truthful that person has not respect. Put it this way, I don’t respect people that don’t respect me. Another important thing that I believe in is chivalry. All men should always be gallant and should always treat that woman with respect. The woman is important because of he ability to bring children to life.

The Bipolar Disorder In Early Years

Bipolar affective disorder has been a mystery since the 16th century. History has shown that this affliction can appear in almost anyone. According to an article on bipolar disorder by, David E. Cohen, Some research suggests that highly creative people such as artists, composers, writers, and poets, show unusually high rates of bipolar disorder, and that periods of mania fuel their creativity. Famous artists and writers who might have suffered from bipolar disorder include poets Lord Byron and Anne Sexton, novelists Virginia Woolf (who did suffer from bipolar disorder) and Ernest Hemingway. (Encarta Encyclopedia) Despite the fact that many people suffer from bipolar disorder, we still wait for clear explanations for the causes as well as the cure. The one fact of which we are painfully aware of is that bipolar disorder severely weakens its† victims ability to obtain and maintain social and occupational success. Manic and Depressive Symptoms of Bipolar Disorder Bipolar disorder or manic depression is characterized by many symptoms that can be broken into manic and depressive episodes. The depressive episodes are characterized by intense feelings of sadness, despair, hopelessness, and helplessness. guilt, crying spells, disturbances in sleep and appetite, loss of energy, feelings of worthlessness, difficulty thinking, indecisiveness, and recurrent thoughts of death and suicide. (National Depressive and Manic-Depressive Association). The manic episodes are characterized by elevated or irritable mood, increased energy, decreased need for sleep, poor judgment and insight, and often reckless or irresponsible behavior, grandiose delusions, inflated sense of self-importance, racing speech, racing thoughts, flight of ideas, impulsiveness, poor judgment, distractibility, reckless behavior and in the more severe cases, delusions and hallucinations. (NDMDA )(Encarta Encyclopedia) Bipolar disorder affects approximately one percent of the population (approximately two million people) in the United States. It usually begins in a person†s late teens or 20s. Men usually experience mania as the first mood episode, and women usually experience depression first. Episodes of mania and depression usually last from several weeks to several months. On average, people with untreated bipolar disorder experience four episodes of mania or depression over a ten-year period. Many people with bipolar disorder function normally between episodes. Still, in â€Å"rapid-cycling† bipolar disorder a person experiences four or more mood episodes within a year and may have little or no normal functioning in between episodes. Often times bipolar patients report that the depressions are longer and increase in frequency as they age. Bipolar disorder is diagnosed if an episode of mania occurs whether depression has been diagnosed or not. Many times bipolar states and psychotic states are misdiagnosed as schizophrenia. Fortunately, Speech patterns help distinguish between the two disorders. This devastating disease causes disruptions of families, loss of jobs as well as millions of dollars in cost to society(Encarta Encyclopedia). (NIMH) Other Forms of Bipolar Disorder & Stages of Mania In another type of bipolar disorder, a person experiences major depression and hippomanic episodes, or episodes of milder mania. In a related disorder called cyclothymic disorder, a person†s mood alternates between mild depression and mild mania. (Encarta Encyclopedia) The three stages of mania begin with hippomania, in which patients report that they are energetic, extroverted and assertive. The hippomania state has led observers to feel that bipolar patients are â€Å"addicted† to their mania. Hippomania progresses into mania and the transition is marked by loss of judgment. Often, overjoyed grandiose characteristics are displayed, and paranoid or irritable characteristics begin to manifest. The third stage of mania is when the patient experiences delusions with often paranoid ideas. Speech is generally rapid and hyperactive behavior sometimes becomes violent when frustrated ((NIMH) (Encarta Encyclopedia) The genes that a person inherits seem to have a strong influence on whether or not the person will develop bipolar disorder. Studies of twins provide evidence for this genetic influence. Among genetically identical twins where one twin has bipolar disorder, the other twin has a 50 percent chance of also having the disorder. Conversely, among pairs of fraternal twins, who have about half their genes in common, brothers, sisters and children have a 5-10 percent chance. The amount of genetic similarity seems to explain for the difference between identical and fraternal twins. Further evidence for a genetic influence is apparent in the study of adopted children with bipolar disorder. This study shows that children who develop bipolar disorder are more likely to have had biological relatives with this disorder rather than adoptive relatives. Although research has shown an apparent linkage to genes on many chromosomes, researchers have been unable to locate a specific gene linked to the disorder. (Kalat 434) (Encarta Encyclopedia) Lithium salts has been the primary treatment of bipolar disorder which continues to be used since it accidental discovery by J. F. Cade. (Kalat 434) It is main function is to stabilize the mood of bipolar disorder patients. The drug usually takes two to three weeks to become effective. People with bipolar disorder may take lithium during periods of normal mood to delay or prevent later episodes of mania or depression. Common side effects of lithium include nausea, increased thirst and urination, dizziness, loss of appetite, and muscle weakness. Unfortunately, 20- 40% of bipolar patients are either unresponsive to lithium or can†t stand the side effects. (Encarta Encyclopedia) For those 20 to 40 percent of people who do not respond to lithium therapy, two anticonvulsant drugs may help calm severe manic episodes. The first one is carbamazepine (Tegretol) and valproate (Depakene). These drugs are useful as anti-manic agents, especially in patients with mixed states. Both of these medications can be used in combination with lithium or in combination with each other. Valproate is especially helpful for patients who are unresponsive to lithium, experience rapid cycling, or have alcohol or drug abuse problems. (Encarta Encyclopedia) (NDMDA) Newer antipsychotic medications such as olanzapine, risperidone and quetiapine appear to help with manic episodes. Also, anticonvulsant or antiepilepsy drugs such as lamotrigine, topiramate and gabapentin may help stabilize patient†s mood when other medications are ineffective. (psychology today, 87) Yet other drugs used are antidepressants. They include, selective serotonin reuptake inhibitors (SSRI†s), fluovamine and amitriptyline which been used by some doctors as treatment for bipolar disorder. However, research shows that SSRI†s and other antidepressants can actually trigger high manic episodes especially when used alone. Antidepressants are useful when used in together with mood stabilizing medications such as lithium. NIMH) (Psychology Today, 87) In addition to the mentioned medical treatments of bipolar disorder, there are several other options available to bipolar patients, most of which are used together with medicine. One such treatment is light therapy. Which is actually used to treat another form of depression known as seasonal affective disorder (SAD). Patients are treated with very bright lights (2500lux) for an hour or more each day. This bright light treatment is equally effective in the morning, afternoon, or evening, but according to research it is most effect during the day. Kalat 436) Yet another popular treatment for bipolar disorder is electro-convulsive shock therapy. ECT is usually the recommended treatment for severely manic patients who are homicidal, psychotic, catatonic, severely suicidal, or for those who were unresponsive to drugs. (Kalat 433) (Encarta Encyclopedia) A final type of therapy is outpatient group psychotherapy. According to The National Depressive and Manic Depressive Association, the value of support groups, has challenged mental health professionals to take a more serious look at group therapy for people with bipolar depression. Research shows that group participation may help increase lithium compliance, decrease denial regarding the illness, and increase awareness of both external and internal stress factors leading to manic and depressive episodes. Group therapy for patients with bipolar disorders responds to the need for support and reinforcement of medication management, and the need for education and support for the personal difficulties that arise during the course of the disorder. Cognitive and behavioral treatments focus on recognizing early warning signs, interrupting unrealistic thoughts and maintaining positive activities. (Psychology Today, 87)

3 Ways to Avoid Confusing Your Readers

3 Ways to Avoid Confusing Your Readers 3 Ways to Avoid Confusing Your Readers 3 Ways to Avoid Confusing Your Readers By Mark Nichol Word choice, insertion or omission of punctuation, and syntax (arrangement of words and phrases) all affect comprehension. In each of the following sentences, one of these components of sentence construction is the source of ambiguity or confusion. Discussion of each example follows, along with a revision. 1. Our organization has sponsored AIDS/HIV walks across the country. Across is often used as a synonym for throughout, but here, it prompts the unfortunate misapprehension that the walks are transcontinental in scope. In this case, throughout is a better choice: â€Å"Our organization has sponsored AIDS/HIV walks throughout the country.† Take-away: Remain vigilant about ambiguous wording. 2. These results are not surprising because cyber risks have evolved into a moving target. This sentence, as written, suggests that the reader, after learning from the second half of the sentence what is not the reason the results are surprising, will read in a subsequent sentence the reason they are. But â€Å"cyber risks have evolved into a moving target† is the reason the results are not surprising, which is made clear simply by applying a brief pause to the sentence in the form of a comma preceding the explanation, which renders the explanation a subordinate clause set off from the premise of the sentence (â€Å"The results are not surprising†): â€Å"These results are not surprising, because cyber risks have evolved into a moving target.† Better yet, begin the sentence with the explanation, still in the form of a subordinate clause: â€Å"Because cyber risks have evolved into a moving target, these results are not surprising.† Take-away: When a negative statement is followed by an explanation, separate the explanation, a subordinate clause, from the main clause. (A positive statement generally needs no such punctuation, though exceptions exist.) 3. By taking a risk-based approach, such changes can be tailored to fit the company’s specific risk posture. All too often, writers mistakenly craft sentences in which subordinate clauses placed as introductory phrases are assumed to pertain to the subject of the main clauses when the two elements are only tangentially related. Here, changes are mistakenly said to take a risk-based approach, but an unnamed actor must be persuaded to do so. In most cases, simply revise the subject so that it logically follows the subordinate clause: â€Å"By taking a risk-based approach, one can tailor such changes to fit the company’s specific risk posture.† Take-away: Be alert to dangling participles. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:Fly, Flew, (has) FlownFlied?50 Latin Phrases You Should Know20 Classic Novels You Can Read in One Sitting

Biochemical Engineering essays

Biochemical Engineering essays How would you like to examine physical properties of a wide array of different animals? Not only that but also research the processes of many organisms? If this sounds exciting, then biochemical engineering is the best career choice for you! Biochemists find many amazing things. For example, a biochemist discovered that increased flexing of a certain pelvic muscle helps to stimulate the activity in your brain. If you wanted a great job like this college is not always required. You can get internships with companies. In these internships you help out fellow scientist in there everyday duties. That can lead to self employed jobs which you control the experiments and do what you please. But this doesnt happen often, most of the time you will need to go to college for at least two years for your bachelors degree. Studies at Rutgers University for Chemistry include general chemistry for engineers, introduction to computers for engineers, engineering lectures, calculus, and physics. After you finish college the money will be rollin in. Biochemical engineers in Wisconsin make anywhere between $38,873 and $47,403 per year. For example there is a job in Madison as a product evaluation specialist for a prominent biotechnology firm. They evaluate the operation of new products and their effects. Now you see that this is a very fun, exciting, and promising job. I would recommend seeing your guidance councilor to see what local colleges would best suit your biochemical interests. Biochemistry: Protein Arrays Step Out of DNAs Shadow!, Science Service, Robert F.; 9-8-2000 http://sol.rutgets.edu/Web2000/biochem.html ...

In instructon Assignment Example | Topics and Well Written Essays - 500 words - 1

In instructon - Assignment Example First, however, will be my passive involvement of watching training sessions in order to determine the activity to which I shall commit. My follow up plans will include monitoring my attendance, with the aim of attending at least 70 percent of training sessions per month. Setting timed-based achievement goals, in competitions, and identifying an accountability partner are other follow up plans on getting involved. The Community Connection aims at establishing a link between students and Terre Haute citizens and I plan to be involved in the organization’s community initiatives and meetings. I shall follow through getting involved by learning interpersonal relations skills, being updated on the organization’s activities, and recording each activity that I attend and those that I miss. I shall then evaluate my participation, based on response rates of other members, with the aim of ensuring that my involvement is above average response frequency of all members. Friends of Friend however aims and developing social relations and I plan to get involved through making friends and connecting people for social ties. I will join the organization, identify the most popular people in it, and try to make friends with the people and their associated. I shall also monitor my progress in making and retaining

Critically Appraised Topic (CAT) Paper Article Example | Topics and Well Written Essays - 2000 words

Critically Appraised Topic (CAT) Paper - Article Example The CEO was also accused of using $31 million to acquire a private jet. These and a host of other problems from the corporate world have been around for long and the result is the reduced employee performance because they do not trust their leaders. This is why leaders from non-profit organizations have the obligation of demonstrating that they are accountable, honest and respectful. Based on the research findings, it seems that only through ethical leadership can charitable organizations in America maintain the trust from the public. To understand the importance of ethical leadership, it is imperative to know how this type of leadership influences employees’ voice in non-profit organizations in America. c) Study Mechanisms: Comparative studies of any study mechanisms examining if leaders in different non-profit organizations in America behave in an ethical manner and their influence on employee freedom. On the left-hand side of the search results page, I selected the box next to the Scholarly (Peer Reviewed) journals limiter and updated my results. In some cases, I was able to find the journal articles. However, in some cases, I was not able to obtain the full text of the article. To obtain the full text of the article, I first clicked on the Find It tab button in the articles record. By doing this, I was directed to the Find It window that indicates that the full-text article was not available from any of the UMUC librarys databases. Nonetheless, it meant that I could use the Librarys DocumentExpress service to request a PDF. While I started synthesizing the evidences from the searches, I explored evidences based on Evidence-Based management’s suggestion (2014), which involves asking, acquiring, appraising, aggregating, applying, and assessing. I did this with the aim of enhancing the chance to support my research context and get the evidence that could answer my