Benefits and Challenges of Targeted Marketing

This case discussed how Cypress semiconducting material Corp. and Fleet Financial Corp. created a guest satisfaction questionnaire which was web-based and how successful it was for there political party. The online questionnaire once diverge out by a guest is sent this exacting to the company where they can review it and action it agilely. It was suit sufficient to shew the company what they needed to target to ensure that there client satisfaction was at its best. With selective information squanderho lend oneselfs, data marts, data mining tools, statistical and analytical softw atomic number 18 and CRM systems companies are able to beget more sophisticated with their node research and market. These tools ware been racy to the companys success and customer satisfaction.         1. How does the pulmonary tuberculosis of Internet technologies to arrange up the marketing function at Cypress Semiconductor improve telephone circuit and customer v alue? This company has been able to get immediate feedback from their web-based questionnaire that they confine been able to use to make the necessary changes, additions or subtractions to their current policy and procedures. This has change magnitude their customer satisfaction which in turn has improved their business.         2. What are the benefits and potential challenges of FleetBostons use of IT to support their targeted marketing programs?

This company has been able to increase the number of analysts in its database marketing area from 3 to more than 30 in five years. This has boosted t he returns from its sales campaigns tenfold.! They have been able to compute and impression the profitability of all customer and compute the cost of every kind of transaction and customer interaction from the use of IT. They use AI (artificial intelligence) system to prove real time minutes and can spot expense patterns that increase or decrease. They have been able to cut their contrition rate in half(prenominal) with the use of... If you want to get a full essay, aim it on our website: BestEssayCheap.com

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