Strategische Marketing

This is a first off for Sisley, in an overtly jovial antheral campaign, to feature women to pushher. It was featured in Mx Racks, as giveaway postcard ads. While most fashion brands melt down lascivious models to sell their c hatchhes, Benetton is cognise for its not-so-pretty, controversial denote that depicts the likes of a handsome world with AIDS and death row inmates. Though it has toyed with dauntless vague imagery before, Benetton has never promptly dealt with gay themes until Sisley. The Italian clothing companys new brand is move on envelope-pushing ads, champion of which looks something like the beginning of a gay porn movie. This unmatchable includes both men walking hand-in-hand, wizard article of clothing a cartoon-like horses head. The other ad, which ran in prohibited magazine, shows a shirtless young man reclined in bed as he pushes another guys baptistry toward his crotch (just a thin band of clothing remains). And in coded reference to young males, known as chicken, the ingredients for a decoration Springs Chicken Salad appears on the summon with the boyish couple. Unlike Benetton ads, Sisleys first gay media advertising is sexual activityually charged and out of the closet. Sisley is a sexy brand, its about sex and feeling sexy when youre wearing the product, says Benetton spokesman Mark Major. There argon not a lot of companies in OUT doing this.

condescension the fashion industrys omnipresent use of sex to sell its mathematical product often forgetting to include the in truth clothing theyre attempt to sell few have actually used overtly gay imagery. Designers inclu ding Calvin Klein, Gucci, Versace, Abercromb! ie & Fitch and til now Benetton itself have except teased consumers with gay vague imagery. In 1994, Benetton created an ad with devil twenty-something men wearing pastel shirts in a cheek-to-cheek cover up that left many wondering if the two were a... If you want to get a full essay, order it on our website: BestEssayCheap.com

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